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End of individual brands campaign strategy for Coca-Cola
This is the end of an era people ! Yes, Coca-Cola is changing its whole brand strategy and moves to a one-brand strategy (in GB), leaving behind its 4 strong brands : original, zero, diet (light) and...
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Living the change, a brand content platform for BNP Paribas
Bnp Paribas decided to start a new brand content strategy to make its voice count. With the platform « living the change« , the brand intents to give people a new vision of the world. The concept The...
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Organic : marketing fight or real need?
You must have already noticed that. « Organic » is everywhere: organic food, organic cosmetics, organic clothes and even organic tobacco. The trend is to go back to natural products and celebrate the...
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Emballé, c’est pesé? Le packaging comme nouvelle arme de séduction
Peut-être les avez-vous vu fleurir dans les linéaires de votre supermarché, les nouveaux packagings et éditions limitées ne cessent de se multiplier. Et cela touche désormais tous les secteurs :...
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How brands can be creative in magazine ads ?
We can see everywhere print is over. But we know it’s not. People still buy magazines and books but brands have to adapt themselves to this new world. How to be creative ? How to surprise readers and...
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